Introducing HubSpot Custom Objects

Data is the engine of a business. The vast majority of businesses invest significant energy in ensuring their data can be used to its fullest potential to provide value. No two businesses are alike though, especially as your business grows and complexity increases to meet the needs of customers. For those businesses who have grown to that level of complexity, many of them with HubSpot as their primary source of data, they need a customizable solution.

Source: HubSpot