Poplar partners with Faraday to personalize direct mail marketing

Poplar partners with Faraday to personalize direct mail marketing

Faraday is pleased to announce a new technology partnership with Poplar.

Poplar is an on-demand Direct Mail platform for triggered and one-off mailings with a marketing platform and API integrations. Brands can easily set up personalized CRM, lifecycle, or retargeting campaigns in minutes to reach new prospects and existing customers with impactful postcards and letters.

Poplar partners with Faraday to personalize direct mail marketing

As our premiere direct mail partner, Poplar integrates seamlessly with Faraday to let you take full advantage of a sophisticated approach to the traditional marketing channel. The Faraday platform leverages insights from our database on 270 million U.S. consumers and machine learning models to deliver predictions and personas that fuel targeted audiences that can be delivered right to your Poplar account. Mailings arrive in home in as little as 3–5 business days so you can reach customers quickly when it’s relevant. This allows you to enhance the personalization of your direct mail campaigns to improve customer engagement and, ultimately, your ROI.

“Using Faraday’s audiences for our direct mail campaigns with Poplar has improved our ability to further saturate our markets in the northeast.” – Marc Karasu, CMO Knox Financial

Visit our partner page to learn more about how your brand can leverage Poplar and Faraday together.

Source: Faraday